Mission & Vision

Blog published on October 15, 2014

Leading the Nation to Financial Health

CFSI is the authority on consumer financial health, leading a network of committed financial services innovators to build better consumer products and practices.

Our mission is to improve the financial health of Americans, especially the underserved, by shaping a robust and innovative financial services marketplace with increased access to higher quality products and practices. Through our Compass Principles and a lineup of proprietary research, insights and events, CFSI informs, advises, and connects members of its network to seed the innovation that will transform the financial services landscape. 

We believe finance can be a force for good in people’s lives, and that serving the needs of consumers responsibly is ultimately more profitable for the financial services industry. Our vision is of a financially healthy America where people’s day-to-day financial system functions well and increases the likelihood of long-term resilience and opportunity. 

For more on our impact in the marketplace, view our History and Achievements.