Financial Health

Innovations for a Financially Healthy America

CFSI’s vision is an audacious one: to increase the number of individuals with positive financial health and well-being. To achieve financial health, people need day-to-day financial systems that build long-term resilience and opportunity. Financial health enables family stability, education, and upward mobility, not just for individuals today but across future generations.

Promoting financial health is good for the financial services industry. Financially healthy consumers drive new opportunities for increased engagement, loyalty, and long-term revenue streams. Lasting financial health also has a positive macroeconomic impact on communities at local, regional, and national levels.


Our own research over the last ten years indicates numerous obstacles that stand in between consumers and financial health, including education, access, and differing perceptions of financial success. Most recently, our Market Research on Consumer Financial Health shows 57% of American adults struggle financially. Many are dealing with an unhealthy amount of debt, irregular income, and sporadic savings habits. 

With our vision, we invest in innovative technologies, policies, and providers that help Americans overcome those obstacles so that they can thrive. But no single financial product can enable individuals to reach this goal alone; it requires collective creativity, collaboration, and investment from across the financial services industry. We invite you to join the conversation and contribute your support and ideas for a healthier future.

Top Resources

2016 Financially Underserved Market Size Study explores the approximately $141 billion in fees and interest spent by financially underserved consumers in the U.S. during 2015 to borrow, spend, save, and plan across 28 financial products.

Eight Ways to Measure Consumer Financial Health establishes a framework for shifting the financial services industry towards a focus on improving consumers’ financial lives. 

Financial Health Consumer Segments take an interactive look at the four financially struggling segments.

Leveraging Innovation to Support the Financial Health of LMI Families with Children explores the connection between financial health and child well-being and the opportunity to enhance child well-being in America with high-quality products and services.

Consumers & Credit Scores: Understanding Consumer Confusion to Target Solutions takes a closer look at the accuracy of consumers' credit self-assessments and ways to improve the credit landscape.

American Banker: Banks Lack Vested Interest in Customers’ Financial Health by CEO Jennifer Tescher

American Banker: Forget Semantics – Focus on Improving Consumers' Financial Health by CEO Jennifer Tescher

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