All kinds of organizations and institutions play influential roles in the lives of young people. This presents these organizations with an opportunity to promote the development of young peoples' financial capability. Depending on the nature of their relationship, these entities can play a critical role in providing resources and support to help young people establish healthy financial habits. This First Encounter Series outlines recommendations for young people to learn about, choose, and interact with various financial products. Specific recommendations are made for: financial educators, schools, and public officials; financial services providers, community organizations and NGOs; and mono-line credit providers.

In this inBrief series CFSI has highlighted a number of key findings about secured cards from a research study conducted among three consumer segments relating to their needs, preferences, behaviors, and perceptions for secured credit card products. This third and final inBrief presents insights and recommendations on positioning strategy, and how to market these secured card products to these consumers segments. It reviews the current market demand and outlines multiple elements that will be required in order to successfully penetrate these markets.

Also, listen to our November 9 webinar recording Transition to Credit: Opportunities for Secured Cards.