The controversial Kardashian Kard may have only been on the market for a few short weeks, but its fifteen minutes of fame are far from over. David Reiling, chief executive of Sunrise Community Banks, the holding company for the card's issuer, University National Bank of St. Paul, Minn., said last week at the 6th Annual Underbanked Financial Services Forum ""I'd love to go back in time...The largest risk to banks is managing those third parties." Reiling's comments, a rare public confession of its lessons from the Kardashian Kard debacle, should serve as prescient advice for others who might be considering getting into the prepaid business.
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