Joint Center for Housing Studies of Harvard University Releases Research, Co-Authored by Edna R. Sawady and Jennifer Tescher
In “Financial Decision Making Processes of Low-Income Individuals,” Edna R. Sawady and Jennifer Tescher examine the decision-making processes of low-income consumers through the application of anthropology. The data presented in this study is used to infer a reasoning system that considers the shared experiences and decision drivers influencing how low-income consumers make financial decisions. This paper provides a starting point for financial services innovators interested in creating products and services, which provide low-income consumers with asset-building opportunities to meet both their emotional and economic needs. “Financial Decision Making Processes of Low-Income Individuals” was presented at the Joint Center for Housing Studies’ Understanding Consumer Credit: A National Symposium on Expanding Access, Informing Choices, and Protecting Consumers in November 2007.
This paper will be published as a chapter in an edited volume in a forthcoming book published by the JCHS of Harvard University and Brookings.
Visit the Joint Center for Housing Studies website to view this research.