Center for Financial Services Innovation (CFSI) seeks out and funds the most innovative nonprofits providing financial services to this market. In 2005, CFSI received almost 1,000 inquiries that yielded just under 100 applications for funding. While four projects were selected for funding the breadth and scope of all of the applications yielded a compendium of critical thinking, best practices and creative solutions. An analysis of the applications uncovers emerging patterns that provide context for understanding where future opportunities lay for organizations - both for-profit and nonprofit - interested in serving these markets.