Topics  |  Market Research

Addresses the latest information in customer information, preferences, and segmentation.

Research Papers
The Power of Experience in Understanding the Underbanked Market
Financial institutions have begun to recognize the enormous potential in serving underbanked households, but it is becoming clear that attracting these consumers is no simple task. KeyBank, which began offering check-cashing services and complementary educational curricula for non-customers in 2004, ...
20 pp.   

A Case Study of Checking Account Inquiries and Closures in Chicago
As financial institutions seek new customers in an age of increasing competition, it is becoming ever more important to be able to differentiate among underserved populations and appropriately evaluate risk metrics. Financial institutions may be missing entire segments of potential ...
12 pp.   

Highlights from the Inaugural Underbanked Financial Services Forum
Increasingly, the financial services industry is considering the potential of underbanked consumers, as demonstrated by the sold out crowd of over 400 attendees at the Underbanked Financial Services Forum, held in June 2006 and produced by CFSI and SourceMedia. The ...
14 pp.   

Results of Survey on the Unbanked Market, 2005 BAI Retail Delivery Conference and Expo

During the BAI Retail Delivery Conference and Expo in November 2005, CFSI conducted an informal survey of financial service companies' interests in and experience with the underbanked market. The survey results can be found here.

2 pp.   

Making Financial Services Work for Everyone: A Report from a Convening Held at the Ford Foundation on Financial Services for Low-Income Customers
On June 30, 2005, the Ford Foundation hosted a gathering of 22 policy advocates, issue experts, foundation program officers, and private sector representatives to help identify the gaps in the current financial services system, and to begin charting some possible ...
19 pp.   

Financial Services Trends and Innovations in South Africa: Lessons for the United States
This paper provides an overview of South Africa’s unbanked problem based on the existing financial services landscape, describes the role of the South African government in addressing the problem, and highlights trends in financial services innovation in the private sector. ...
14 pp.   

Getting to Know Underbanked Consumers: A Financial Services Analysis
The survey described in this report, conducted by ShoreBank Advisory Services in 2003 and 2004 in Washington, D.C., Los Angeles and Chicago, provides the basis for a financial services segmentation of the low- and moderate-income population in those three cities. ...
20 pp.   

Innovation Trends in Nonprofit Financial Services to the Underbanked
Center for Financial Services Innovation (CFSI) seeks out and funds the most innovative nonprofits providing financial services to this market. In 2005, CFSI received almost 1,000 inquiries that yielded just under 100 applications for funding. While four projects were selected ...
8 pp.   

A Financial Services Survey of Low- and Moderate-Income Households
In 2003 and 2004, MetroEdge conducted a survey of the financial behavior and attitudes of low- and moderate-income households in Los Angeles, Chicago and Washington, DC. While the results are consistent with prior research findings that this population is less ...
25 pp.   

Unbanked to Homeowner: Improving the Supply of Financial Services for Low-Income, Low-Asset Customers
The research that laid the foundation for CFSI argues that the interests of the financial services industry and low-income consumers are converging. The paper also presents evidence that this development can benefit both financial services firms and the underbanked market, ...
32 pp.   

Results of Survey on the Unbanked Market, BAI Retail Delivery Conference and Expo

During the BAI Retail Delivery Conference and Expo in November 2004, CFSI conducted an informal survey of financial service companies' interests in and experience with the underbanked market. The survey results can be found here.