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Topics | MarketingStrategies, products, channels and case studies that address this market's unique needs.
Research Papers
Having recognized the great opportunity underbanked consumers represent for financial services, participants at the Third Annual Underbanked Financial Services Forum turned their attention to better understanding this potential market. The forum, presented by SourceMedia in conjunction with the Center ... 18 pp. Posted: October 2008 Significant discussion about underbanked consumers and the market opportunity they represent has occurred over the past several years. To meet this market opportunity, a number of startup companies have materialized with innovative products and services. CFSI has evaluated ... 16 pp. Posted: March 4, 2008 Financial institutions seeking to attract new customer markets, including the underbanked, need a variety of strategies to reach the millions of consumers that are conducting their financial business outside of the traditional financial arena. A major obstacle to accessing the ...
20 pp. Posted: July 2006 Published in CFSI.
This report addresses to what extent traditional affinity marketing models are applicable to underbanked segments and explores the role of the nonprofit community in marketing and distributing financial services through affinity programming. The report also expands on our understanding of ...
16 pp. Posted: January 2006 The Retail Financial Services Initiative (RFSI) is a three-year project organized by NCIF that seeks to increase the quantity and quality of financial services for unbanked and low- to moderate-income consumers. Starting in October 2003, a group of banks and ...
Posted: November 11, 2005 |
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