Topics  |  Marketing

Financial institutions seeking to attract new customer markets, including the underbanked, need a variety of strategies to reach the millions of consumers that are conducting their financial business outside of the traditional financial arena. A major obstacle to accessing the ...

This report addresses to what extent traditional affinity marketing models are applicable to underbanked segments and explores the role of the nonprofit community in marketing and distributing financial services through affinity programming. The report also expands on our understanding of ...

The Retail Financial Services Initiative (RFSI) is a three-year project organized by NCIF that seeks to increase the quantity and quality of financial services for unbanked and low- to moderate-income consumers. Starting in October 2003, a group of banks and ...

To financial institutions seeking fresh customers, the Latino market is an enticing target. In 2003, MicroFinance International Corporation founded Alante Financial to serve Latino immigrants in the United States, drawing upon its strong relationships in Latin America. Click on the ...

El Banco de Nuestra Communidad is a new concept in Latino banking. Founded in 2001, it offers a comprehensive approach to its newly arrived, unassimilated, immigrant customers. Additionally, El Banco offers consulting services to banks in other areas seeking to ...

TIO Network uses sophisticated technology to provide automated services that include bill payment, money transfer, and check cashing. Despite their sophistication, the kiosks are relatively inexpensive to produce and are distributed to groceries, convenience stores and other retail locations in ...

EFS Bank, a community bank based in Elgin, Illinois, with nearly $1 Billion in assets, saw that its area was changing with both a general increase in ethnic diversity and particularly a rise in Latino households. In response, the bank ...

KeyCorp, one of the nation's largest bank-based financial services companies, realized that a huge number of its targeted customers nationwide did not have bank accounts. In February 2004, KeyBank launched its KeyBank Plus initiative, a comprehensive program to convert urban, ...

SSA Baltimore Federal Credit Union's success story focuses on the solution for a cost-effective way to serve those in need of financial services. The credit union created Neighborhood Contact Offices with a unique strategy that offered the opportunity to expand ...